This is a webdesign that I created for a client during a brief from school. The company is a growing company that sells affordable but good quality sunglasses. I made a simple phone friendly layout that matches the phone version, with a clean font and universal colors.
The website, that is now in production, is a upgrade from the previous design, who lacked personality and good UX. I co-created this site with a group of 5 other people, but I was in charger of creating the actual design.
We used soft colors to create a universal, unisex look so that it fits a wider target group. The layout is simple and easy to follow, ful with call-to-action buttons. To give the brand more of a brand personality we cut out the background of the models, filled it with one of our colors and then drew a thin white squared line along the edge. This is also something we told them to use on their Instagram profile, making followers recognize their pictures instantly.
